NMDAM-2020

What is National Minority Donor Awareness Month?

National Minority Donor Awareness Month (NMDAM) is a collaborative initiative of Association for Multicultural Affairs in Transplantation (AMAT), Association of Organ Procurement Organizations (AOPO), Donate Life America (DLA), Health Resources & Services Administration (HRSA), National Minority Organ Tissue Transplant Education Program (MOTTEP) and National Kidney Foundation (NKF) to save and improve the quality of life of diverse communities by creating a positive culture for organ, eye, and tissue donation. National Minority Donor Awareness Month stems from National Minority Donor Awareness Week, founded in 1996 by the National MOTTEP to bring heightened awareness to donation and transplantation in multicultural communities. Outreach activities during this month include events to provide donation education, encourage donor registration and promote healthy living and disease prevention to decrease the need for transplantation.

Why is This Month Important?

Gift of Hope is dedicated to saving and enhancing the lives of as many people as possible through organ and tissue donation and our mission is founded on the core belief that donation transcends all forms of diversity, connects people from all walks of life and offers the gift of life and healing to people in need.

NMDAM allows Gift of Hope, its donation partners, and its Ambassadors for Hope volunteers to work together to increase awareness about the growing need for minority organ and tissue donors. People are evaluated for the opportunity to be a donor regardless of age, gender, race, and even certain health conditions.

From a clinical perspective, organs from donors of the same race or ethnic heritage can decrease the possibility of organ rejections and improve transplant success rates. Registering as a donor is an opportunity to leave a legacy and offer hope for life to endure. We hope the community and our partners will join us in celebrating this month-long observance and continue to engage in this important conversation.

Partner Resources Below

For our partners, we’ve created a toolkit with everything you need to promote the campaign and importance of organ and tissue donation within your network. Gift of Hope encourages you to review the toolkit to understand all the resources available and how to use them.

Below you will find downloadable social media graphics, web banners, email templates and more to help you get started. We ask you to consider using the branded materials provided for message and visual consistency, but you can also add your own logo and messaging to fit your audience.

Hospital Partner Resources

Download your campaign materials below.

Faith-Based Organization Resources

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Corporate Resources

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Community-Based Organization Resources

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